Sure it will take some time, but the hand writing is on the wall for big broadcast media. Interesting facts Dennis, good strong points and then IMO you wussed out at the end. Regarding opt-out, each of the major publishers has had a program running for some time - go here for the site which allows consumers to enter their zipcodes to know which publisher to contact reagrding opt out: Log in to Reply Note that these waste products created in lumber milling would normally end up in landfills. Those by-products make up the other 60% of the raw material needed. If you take a round tree and make square or rectangular lumber from it, you get plenty of chips and other waste. Currently, on average, most publishers are using about 40% recycled material (from the newspapers and magazines you are recycling curbside), and the other 60% comes from wood chips and waste products of the lumber industry. Your comments about the YP industry are completely false.įirst while the popular myth is that this industry is responsible for the neutering of forests, the reality is the Yellow Pages industry doesn’t knock down any trees for its paper!!! Let me repeat that – they don’t need to cut any trees for their paper supply. I don’t believe web advertising would ever fully replace print, TV, radio, magazine, and other forms of media– but it will become a growing share over the next 5-10 years.
#Local yellow pages Offline#
Online advertising programs are cutting into offline revenue. Most publishers have recycling programs, to quell the environmentalists that protest the waste– but almost none have an opt-out program. The yellow pages are profitable and are not dying anytime soon. The yellow pages industry is a $26 billion annual business, bigger than Google’s $20 billion in revenues for 2008. So you’re looking at 23 million trees each year being cut down to make these books. It takes 24 fully developed trees to make a ton of paper. Multiply that by the 540 million directories printed each year and you get 2 BILLION pounds of paper.
The average yellow pages book weighs 3.62 pounds. There is not one “yellow pages” company, so it’s many companies printing many books. That’s 1.7 directories per person, assuming just over 300 million people living in the US. There are 540 million directories printed in the United States each year.
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